20+ Essential Questions To Help Design Your Company Vision Which Inspires You And Your Team

“A vision should be something that personally interests and motivates you.”

It’s what you envision the company to be in the next three to five years when the company is a better version of its current self.

But, a vision is best met with a single big objective.

Without an objective and a vision to inspire the team, everyone flails around doing what seems important but isn’t.

Michael Hyatt has an incredible book, The Vision Driven Leader, where he outlines the sections of a Vision Script and critical questions for you to answer within those sections.

Here are the questions he recommends:

Team

What kind of teammates do you want to attract? What characteristics do they all share in common?

How do they work? What is their work ethic?

What do you do to attract top talent? What is your compensation philosophy? What does your benefits package look like?

Why are prospective employees attracted to your company? What makes people beg to join your company?

What does your office environment look like? Why does that matter to you?

Products

What results do your products create? What value do they deliver?

Who do your products help?

How do your customers feel when they use your products? What’s the user experience like?

What does your production-creation process look like? How do you choose what to offer?

What makes your products superior to those of your competitors?

Sales & Marketing

What markets do you serve? How large is your customer base?

How do you reach them?

How much does it cost you to acquire new customers? What’s your cost per lead?

What’s the lifetime value of your customer?

How do you see your marketing, sales, and customer experience teams operating? What’s their role in customer acquisition and…