The First Thing Your Business Needs To Succeed

Without focus, a company flails in the wind of mediocrity.

Productive companies all have one thing in common; a relentless focus on what matters the most. Everything else is a distraction. The culture is the strategy.

You do this by executing a single big objective.

Strategy vs. Tactics

Great companies know the difference between a strategy and tactics.

The single big objective, that’s clear and simple, is the strategy. Everything else is tactics on how to achieve the strategy. Leaders who bounce around chasing one strategic golden goose to the next cause confusion, burnout, and noncompliance from their teams.

Install a single big objective that’s cemented in uniformity across the team.

Focus

“The simple BIG objective never comes from accounting, human resources or a centralized department of strategic planning, and it has nothing to do with the current quarter’s profit numbers or the CEO’s current hot button,” teaches Jason Jennings.

It doesn’t matter what the big objective is. It only matters that a company has one, that it’s authentic, clear, simple, and radically impacts the way a business operates. It’s powerful when everyone on a team knows…