Win More Business Like SpaceX By Executing The Art Of Opposites

If you act like everyone else, you get treated like everyone else.

In the industry in which my company operates, customer service is an afterthought. Salespeople care more about selling their inventory rather than helping clients achieve a specific goal or objective. So we do the opposite.

We invest in creating a WOW experience and making it ridiculously easy to do business with us, which has earned us long-term clients.

See what’s wrong with your industry, and do the opposite.

You first need to know everything about your ideal customer.

If you don’t know their wants, needs, and desires, you’ll have no idea what’s wrong. So you have to ask or notice what causes them pain, then over time, you’ll see trends.

Once you’ve spotted the problem, invest your resources to do the opposite of what’s being done.

A great example is SpaceX.

Elon Musk saw that space wasn’t innovative as an industry, and the costs to build a rocket were excessive, so he decided to build rockets with the best technology at a fraction of the cost.

SpaceX did the opposite of what billion-dollar conglomerates were doing.