What’s The Good Business Reason For Doing This?
2 min readApr 20, 2021
Most companies live in a reactive state.
Consistently putting out daily fires. It’s practically their j-o-b. They make quick decisions for the sake of getting it off their todo list — so they can tame the flames.
Instead of chasing the daily whirlwind, teams can be proactive by asking themselves an alignment question.