What’s The Good Business Reason For Doing This?

Most companies live in a reactive state.

Consistently putting out daily fires. It’s practically their j-o-b. They make quick decisions for the sake of getting it off their todo list — so they can tame the flames.

Instead of chasing the daily whirlwind, teams can be proactive by asking themselves an alignment question.

What’s The Good Business Reason For Doing This (WTGBRFDT)?

Imagine how many mistakes could be avoided if teams paused to review their decisions’ short and long-term ramifications.

If, before every decision, they asked, WTGBRFDT.

Productive companies ask this question for everything.

Nobody makes a decision, small or large, until this question is answered, writes Jason Jennings in his book Less Is More.

Productive companies don’t “just do it” as doing it costs time and money.

Just doing it is wasteful. People like to feel busy at the expense of being effective.

Instead of just doing it, examine your decisions through the WTGBRFDT lens.