What Makes For A Really Good Business Market?

Don’t create demand; channel it.

Being intentional and strategic on what market you choose to operate in is the difference between successful and not successful. Your business needs to be positioned in a market that gives it the highest chance of success.

When deciding on a market, look for these four indicators:

1) Massive Pain

The ideal client must not just want but “desperately need” what you’re selling.

Pain is anything that frustrates people about their lives. “When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution,” explains Alex Hormozi. How much pain they experience will be proportional to the price you’ll be able to charge.

The pain is your pitch.

2) Purchasing Power

In one of my companies, we research prospect companies to see if they’re having financial issues.

When they are, we don’t pursue them. Your audience needs to be able to afford the service you’re charging them for.

If they can’t afford it, you’ll have no customers. Or if they purchase it and have no money, you’re going to have receivable issues (B2B…