The Single Biggest Responsibility Of Every Founder/CEO For Sustainable Growth

As the CEO/founder, you have one job.

It’s almost terrifying to think it’s that simple. “After all this time, I only have one job?”

I’ve struggled with this for years. Dare I say, decades? I thought everything deserved my attention at the start of leading my business.

And over time, with a lot of bumps along the way, I learned:

Great founders/CEOs are generalists.

In the beginning, you have no choice but to start in a role that is the most necessary for the company’s success. Your role can shift daily, maybe even hourly.

You adapt your priorities to what’s most important.

The best founders/CEOs are a jack-of-all-trades. Jeff Seibert says,

“Their value doesn’t come from doing one single thing exceedingly well. It comes from being able to perform an array of things fairly well, and then having the awareness to find someone better than them to take over those responsibilities — allowing them to move on to the next most important role and the next most-consequential hire.”

For me, over the years, I’ve closed new client accounts, managed a VIP client account, prospected daily, wrote every…