The One Non-Negotiable Rule To Follow In Every Sales Conversation
2 min readSep 13, 2021
You’re only as good as the value you create.
A legacy sales approach will ask the prospect, “what’s keeping you up at night.” But the modern approach is making a statement of “this is what should be keeping you up at night.”
No prospect wants to ramble a long list of their problems to you. Instead, they want you to know their…