How to Make Sales Scripts as Powerful as Kevin Hart (Hint: Don’t Use Them)
2 min readAug 3, 2021
Comedians don’t read from a script.
They have a set of well-crafted bits that they refine, test, and execute. They’ve perfected the laugh. Sales scripts are impersonal. They’re no better than speaking to a brainless 1–800 receptionist robot.
