Get Better Results By Doing This One Thing

Sales is a metaphor for life.

The more focused activity you give to the desired outcome — the more likely you’ll succeed. But it’s not just any activity. You must decide what actions create the necessary reactions you want.

Follow these simple steps to drive better results through focused daily activity.

Decide your most important metric.

Everything isn’t important, and most things are a distraction.

If you’re in sales and prefer to reply to emails, then you’re procrastinating hard work.

In sales, daily activity is the most important leading indicator metric.

How many prospecting calls, meetings, messages, and emails are sent in a day? Ideally, it’s primarily calls and meetings.

Even if you’re not in sales, what is a metric of something you’re trying to achieve that will have the highest guarantee of success if executed daily?

Create a daily activity routine.

For sales, it’s prospecting calls every-single-day in two to four 90-minute time blocks.

My focus on acquiring other companies requires a minimum of five daily calls or messages to acquisition leads before I look at my…