Do You Have Business ADD? Focused Flexibility Is Your Cure.

Without focus, teams drift off in persistent pursuit of the next shiny thing.

The ones who struggle, struggle to focus on what matters the most. Business ADD infects the company. Everything gets the same level of attention.

So, leaders must focus on a company’s single big objective and execute it throughout the company.

To focus, ask yourself an alignment question.

“What is the single most important strategic objective or idea that, if my entire team rallied fully behind it, would have the biggest positive impact on helping our company thrive?”

Once you’ve identified your top objective, the next step is to ensure everyone is aligned to help achieve the big objective.

If someone doesn’t champion the direction, they’ll knowingly or unknowingly work to subvert it.

Focus is great, but flexibility is vital.

Large corporations are slow and bureaucratic.

They don’t move fast despite the thousands of intelligent employees that work for them.