Complacency Kills

Here’s the latest edition of The Optimized Report newsletter, a collection of actionable ideas to help small business teams improve their performance, profit, and potential without sacrificing what’s most important.

Over the last couple of years, we’ve seen complacency at its peak.

A pandemic that exposed weak global supply chains. A blocked Suez canal that gets 10 percent of all international maritime commercial traffic to flow through it. The Facebook shutdown.

You think billion-dollar brands and countries would have the resources to peek around the corner, but threats are often ignored. It’s business as usual.

The lesson? Don’t let complacency seep into your soul.

Now, on to this week’s optimized ideas: 👇

1. A Key Business Lesson From The Facebook Outage

“A single point of failure (SPoF) is a problem that leads to the shut down of a company’s source of revenue.”

Small businesses are riddled with threats.

One large customer, a critical employee, or an over-reliance on a critical supplier are all threats…