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Avoid This Costly Business Mistake To Unleash Your True Potential
Why Your Money-Grubbing Business Tactic Is Killing Your Future
I spend $1,000,000 a year with a vendor, and they flush my money down their corporate toilet.
We all get sucked into the money pit vortex. Chasing vanity, lagging metrics like it’s the cure to the business failure plague.
Sure they’re important goals, but they add no direct value to a client.
Businesses are made up of tens, hundreds, thousands of humans, working together to achieve a goal.
A mission.
Yet, most goals are a financial metric, a sale, profit, volume, whatever.
As I spend our $1,000,000 a year, my counterpart, my “vendors,” primary goal is to extract more from me.
That’s great if we needed more, and we might, but our sales rep never asks to take us to lunch, to learn more about us. He never returns our emails, and rarely calls.
He’s playing million dollar hard to get. It’s like the month before prom and I have no date!
Instead of working with me to be more efficient, to help us achieve our company goals, he’s self-motivated.
