Are You a Victim of Comfort Creep? Here’s How to Know and Avoid It

Nate Anglin
2 min readMay 5

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The longer you stay in your comfort zone, the more difficult it becomes to leave, like quicksand for the mind.

Comfort is the enemy of progress. And yet, as you look around, many people are trapped in Ease’s cage. As we experience fewer problems, we lower our threshold for what we consider a problem or comfort, leading to a phenomenon called “prevalence-induced concept change.” This also occurs when new comforts are introduced — we adapt to them, and our old comforts become unacceptable — this is called “comfort creep.”

Unfortunately, many people don’t know how to recognize comfort creep, so they become too comfortable, and their productivity and growth suffer.

Here’s how to know the creep trapped you:

Primary reason: Fear of discomfort.

Reason #1: Lack of motivation.

Reason #2: Resistance to change.

Reason #3: Complacency.

Reason #4: Unwillingness to take risks.

But overcoming comfort creep isn’t rocket science; it just requires you to:

Step 1: Recognize your comfort levels and identify the areas where you’ve become too comfortable.

Step 2: Challenge yourself by setting ambitious goals and stepping out of your comfort zone.

Step 3: Embrace discomfort and see it as an opportunity to grow.

Comfort is like a drug; the more you have, the more you need it, and your life suffers when you don’t.

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Nate Anglin

Small Biz Investor, CEO, & helping others improve their performance, profit, & potential w/out sacrificing what’s most important.