A Massive Transformation Of Industry

3 min readDec 12, 2021

This was from the latest edition of The Optimized Report newsletter, a collection of actionable ideas to help small business teams improve their performance, profit, and potential without sacrificing what’s most important.

What’s up optimized fam,

Disruption is pervasive.

But as humans, we fear change. Change terrifies us. It makes us emotional and boxed into old limiting beliefs.

Instead of fearing change, embrace it.

Now, on to this week’s optimized ideas: 👇

1️/ 2 Power Business Mental Models

I stumbled across something that will change my businesses forever.

It’s a concept I wrote about in a recent Medium post, 2 Mental Models That Have The Potential to 10x My Businesses.

Use the mental models in your business to focus on the things that matter the most:

“Results, not effort, is the name of the game. You are rewarded in life by the results you produce, not the effort and time you put in.”

2️/ Civilization Needs a Cognitive Revolution

Disruption is “converging across the five foundational sectors of information, energy, transportation, food and materials.”

Deepak Chopra believes we need to move away from an extraction mentality and writes about it in To Survive Our Technological Transformation, Civilization Needs a Cognitive Revolution.

He believes “if we succeed, it will open up the possibility of a fully distributed world emanating from people, in which every household, community, town and city is an integral self-sufficient and sovereign node in a bottom-up, global network of networks comprised of local producers of energy, food, materials and knowledge.”__

I can get behind this.

3️/ The Slow Death of the Firm

Cryptocurrency needs no firm to thrive.

Despite the prominence of firms, most people don’t like them, writes The Control in the article The Slow Death of the Firm.

“Bitcoin is the first example of an organizational structure that has the beneficial characteristics of the firm (minimizing transaction costs, aggregating capital and mindshare, and providing job security for contributors) combined with some new characteristics.”

4/ Why Web3 Matters

Web3 is the future.

It morphs the internet into something owned by the builders and users, which are then orchestrated through tokens. A great example of this is a Decentralized Talent Network discussed on The Pomp podcast.

Compare that to Web1, where the value was accrued by the early adopters, or Web2, where the value accrued in the hands of large corporations, like Google, Amazon, and Facebook.

Most companies will begin shifting to a Web3 world.

5/ What Is A DAO

Traditional organizations are built around the concentration of power.

But a Decentralized Autonomous Organization (DAO) is permissionless and anonymous by design.

With a DAO, anyone can join, regardless of age, sex, color, location, status, title, etc.

I’m keeping a pulse on this trend, as it’s something that will restructure a lot of industries, if not all of them.

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