5 Must-Read Sales Books For Every Team Who Wants To Generate More Profit
The best sales organizations are masters at development.
They’ve realized that they must be incredible sales professionals if they want to create value for their clients and win big deals. But, selling isn’t a transaction. It’s creation — delivering something valuable far beyond the price of the product or service.
These are the best sales books if you want to take your sales skills to the next level:
Book 1: The Only Sales Guide You’ll Ever Need
I’ve leaned on Anthony’s expert sales advice for years now.
After consuming his daily blog posts and newsletter, I was all in when he published his first book. It starts with getting the salesperson in the right mindset. Part one goes into depth on:
Without the right mindset, sales professionals are doomed to mediocrity and failure. Part two goes into depth about the skills needed for sales success. It starts with the fundamentals:
According to Anthony, “These skills are timeless, and you need to exhibit a very high competency in each of them.”
Read this book to master the mindset and skillsets necessary to succeed in sales.
Book 2: The Lost Art of Closing
“Selling isn’t something you do to someone. It is something you do for someone and with someone.”
Closing isn’t about winning the multi-trillion-dollar contract. Instead, closing is about all the necessary commitments you need to gain over the life of the sales opportunity.
“You need to go from commitment to commitment, always explaining the value of taking the next step together, always overcoming your prospective client’s fears and…