3 Successful Engagement Campaigns For Your B2B Marketing Strategy

Getting attention is a critical piece to your sales function.

canva.com

My company had a problem. Our sales were stagnant, and our industry was becoming saturated with low-value competitors and a diminishing barrier to entry.

If we couldn’t develop an offering that created immense value to our ideal targets and relay that message, we would become a low-value competitor in a sea of hungry valueless sharks.

There are two cold hard truths to a successful B2B marketing strategy.

The first is you can’t look like every other company selling what you sell.

Your message has to resonate. It has to get the attention of your ideal buyer and get them to engage with your company.

Two is you can’t be everything to everybody. Because you’re a B2B company, it’s safe to say your lifetime value per client is larger than a typical B2C brand.

You have to get clear on who your ideal clients are.

Once you know who they are, you can build your B2B marketing strategy to convert a new client, likely…