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3 Reasons Why Your Cold Email Deserves Its Ultimate Fate; The Delete Button
When I look at my early career cold emails, I cringe, nearly falling out of my chair from embarrassment.
They’re atrocious. Horrendous. No wonder nobody replied to me. I was selfish. My emails were about me or my company, something no stranger cares about.
The problem with cold emails isn’t that you’re sending emails; although most inboxes are saturated with noise, it’s because most senders give nothing valuable in return for the recipient’s time.
Most cold emails, dare I pull a statistic out of my a**, 97.39%, are deleted, or even worse, marked as spam.
And that’s all because of these three cold email sins:
1/ You rely on email automation to simplify your outreach.
Spray and pray is what they say.
But automated cold emails are a joke. Sure, it has its place as part of a marketing system, but it doesn’t have its place for a sales rep who relies on cold outreach.
You have to do minimal viable research on your targets and craft an email that matters to them.
