3 Critical Questions to Bulletproof Your Business Against Unexpected Shocks

We were drowning in work for our top client, a cargo company from Dubai with a fleet of Boeing 747s.

They were the big fish in our little pond, and we were barely keeping up. Then, out of the blue, they vanished. No calls, no emails. Like a ghost ship, they disappeared into the mist of the business sea.

We had tons of work in process for them.

It was like sitting down to watch the season finale of your favorite show, popcorn in hand, and suddenly, the screen goes black. The cable’s out. That’s what losing our top client felt like (okay, not quite) — a lesson in ‘don’t put all your popcorn in one bowl’ or, you know, clients in one basket.

The reason they vanished was because they were transporting illegal United States Dollars to Pakistan on their cargo aircraft. They got shut down without warning.

So, let’s dive into how you can bulletproof your business against these kinds of shocks by asking yourself three fundamental questions.