Member-only story
3 Business Categories That Will Always Exist (& Make You More Money)
Businesses succeed when they solve a pain.
As Alex Hormozi preaches, “pain is your pitch.” When you’re not solving for pain, you become focused on pleasure, which is fleeting. Pain is anything that frustrates people about their lives.
Seek a market that is growing and has unmet needs that fall into these three broad categories.
1) Improved health.
Nobody wants to feel like crap.
It’s your job to explain what a world looks like without a specific health pain and how you’ll deliver value well over the purchase price. You might be thinking the default of weight loss, but it’s much more than that.
Poor sleep, low energy, body aches, and mental clarity are all possible sub-categories of health.
2) Increased wealth.
Everyone want’s more moolah — or they at least think they do.
How can you help people overcome where they’re at now and the ideal future they envision? Wealth can be increasing the value of their total assets, or it can be the broader category of life.
Something I factor into my wealth formula is life flexibility.
