3 Books Every Small Business CEO Must Read and Execute to Avoid a Sea Of Mediocrity

Being a great CEO starts with reading great books.

Sure, you can have a fancy degree, an MBA, and maybe you went a little crazy a got a Ph.D., but if you’re not a reader, you’re not a leader. I hated reading growing up. I blame the teachers who tried to force whack novels down my throat. But once I started to read for development, my life changed forever.

These three books should be required reading for every leader, especially the CEO:

The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results

CEOs are the executioners of a strategic vision and plan.

Without knowing what direction to head, a company flails its wings in the wind of mediocrity. However, when CEOs focus their attention on one big objective, miracles happen within their business. Everyone becomes aligned and focused.

The company begins to execute The One Thing that matters.

Less Is More

“In productive companies, the culture is the strategy.”

Jason Jennings compares productive companies with their evil, wasteful counterparts. He brings up great points that tend to get…