Member-only story
2 Powerful Mental Models That Have The Potential To 10X My Businesses In 2022

These two mental models are a new way for me to frame the operating principles of my business.
They will help jolt me back into reality to focus on what’s most important. My businesses will become mediocre and fall into the pit of competitive complacency by not executing them.
But if I follow them, they have the potential to 10x my company:
Concept 1: A Results-Only Work Environment
In the past, I was like most leaders who had a limiting belief that work is somewhere you go.
But I was wrong, and I’ve self-learned to correct my false belief over the years. I didn’t know what to call it, but instead, I stopped managing people’s time and began only managing results.
I don’t look at hours worked, the days of the week worked, and I never review PTO.
When I came across Cali Ressler and Jody Thompson’s books and their ROWE movement, I was inspired. It gave me labels and concepts I can further apply to my teams.
Work is something you do, not somewhere you go.
Work is about producing results no matter what time or day those results are produced.
Work is about executing.
Concept: Manage results, not time and location.
Concept 2: Who, Not How
I constantly get caught in the trap of seeing a goal and project and thinking of “how” I’ll achieve it.
This is backward. Most things in life are less about how you’ll do it and more about who can help you achieve it.
In the book he co-authored with Dan Sullivan, Who Not How, Benjamin Hardy writes, “results, not effort, is the name of the game. You are rewarded in life by the results you produce, not the effort and time you put in.”
It pairs well with concept one above.
More often than not, when your goals are bigger than your current capabilities, you need to find your WHO, not your HOW to achieve it.
Concept: Ask yourself, “Who can help me accomplish this goal?”
Subscribe to The Optimized Report, which features a collection of actionable ideas to help small business teams improve their performance, profit, and potential without sacrificing what’s most important.