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1 Simple Hack To Get People To Do What You Want (Without Sorcery Or Manipulation)
“I don’t want your stupid books!”
A gentleman I cold-called thought I was trying to sell him a book. I’m not sure how my message got so twisted, but it did. I was calling to sell him things like aircraft engines that keep passengers zipping through the air and cargo reaching opposites ends of the earth in less than a day.
But for some reason, my cold-call didn’t sit with him, and it was for this one reason:
Go back to kindergarten and show don’t tell.
The world is filled with talkers.
People who say one thing and do another. Who over promise and under deliver. They love to tell you what to do but can’t show you how to do it.
If you want to dramatically upgrade your sales, marketing, copy, and communication, learn to show, not tell.
We changed our sales process to show clients how specific results will be achieved.
We prove how the prospect will dramatically reduce operating costs, lower product shipping times, and save tens of hours a week on a video call. We can “tell” them this all day long, but when we can prove it, bingo.
